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Brand Introduction

The Moncler brand was founded in 1952 in France, at Monestiers de Clermont, and is now an active player on the luxury market, and one of the main designers producing and distributing top-end clothing and accessories for women, men and children. Moncler-branded products range from the high fashion segment with the Gamme Rouge and Gamme Bleu collections, which feature exclusive products and selected distribution to boutiques located in the world’s most prestigious shopping areas, to the Grenoble collection with its stylish sporting and technical garments. They also include Special Projects with cutting-edge innovative design, and the Main collection, the best-known and most widespread range of Moncler products, divided up into the archive, bridge, sport chic, première and enfant ranges for men and women. Following a period of widespread circulation in the ’80s, Moncler became a well-known brand amongst young people and a fully-fledged fashion phenomenon in its own right. Starting from 2003 when Remo Ruffini took over the brand, this saw the start of a process to reposition the brand, with Moncler products acquiring an increasingly unique nature. In doing so they evolved from being a range of products broadly aimed at the sporting market to versatile lines that consumers of every type, age, identify, origin and culture can wear, on any occasion. The Group mainly operates in four geographical areas worldwide: Italy, Europe, Asia/Japan and Americas. Ongoing attention to uniqueness and quality, combined with deep-seated innovation in both style and technology, have ensured Moncler garments are versatile, timeless products that combine tradition with a contemporary approach.

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